For the sixteenth season of Celebrity Juice on ITV2, Sky Vegas asked ITN Productions to create their sponsorship idents as part of ITV AdVentures.  The series of 7 idents featured Keith Lemon and his sidekick, Mad Paul, aligning perfectly with the fun and excitement of the show.

ITN also produced a series of online content, including clips and gifs for social media use and behind the scenes footage from the filming days with Keith.