MATALAN Christmas 2017

With creative developed collaboratively by Matalan and ITV Adventures and produced by ITN Productions, the hero 60 second commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.

The commercial went live during the centre break of the X Factor on ITV. 

 

Credits

Production Company - ITN Productions

Acting Director of Advertising Production - Adam Barnett

Head of Creative - Kathryn Dufty

Executive Producer - Stuart Hall

Producer - Noelia Lage

Account Manager - Erin McLean

Director - Matt Carter

Production Managers - Anna Connolly, Claire Lambert, Craig Reynolds

Offline and Online Editor - Rhyss Hall