MATALAN Christmas 2017
With creative developed collaboratively by Matalan and ITV Adventures and produced by ITN Productions, the hero 60 second commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.
The commercial went live during the centre break of the X Factor on ITV.
Production Company - ITN Productions
Acting Director of Advertising Production - Adam Barnett
Head of Creative - Kathryn Dufty
Executive Producer - Stuart Hall
Producer - Noelia Lage
Account Manager - Erin McLean
Director - Matt Carter
Production Managers - Anna Connolly, Claire Lambert, Craig Reynolds
Offline and Online Editor - Rhyss Hall