ITN Productions Advertising produced the SS19 sponsorship campaign for Tesco F&F.
The ten fashion idents are a celebration of real women who want to add a little glamour to their lives. ‘She only popped in for’ revolves around the idea that our women popped in to pick up an everyday item from Tesco, only to step out in a fabulous new F&F outfit. The campaign speaks a high fashion cinematic language, in contrast to humorous down-to-earth moments with mum and the kids. Never has the everyday looked so glamorous.
Filmed on location in Cape Town South Africa, the campaign was created in collaboration with ODD and Mediacom.
The sponsorship is currently live on ITVBe.
Production: ITN Productions
Producer: Noelia Lage
Head of Corporate: Katrina Murray
Production Manager: Claire Lambert
Offline & Online Editor: Rhyss Hall
Sound Design: Guilt Free
Grade: Steffan Perry, Framestore.
Creative Agency: ODD, Hannah Vere and Eilidh Ratcliffe.
Media Agency: Mediacom