TRESemmé #PowerYouPresence is a seven-part episodic series and campaign, with all creative and production by ITN Productions Advertising.
Starring Alesha Dixon, Emma Willis and Christine Lampard, the series encourages young women to overcome challenges of confidence, by powering their presence.
Sometimes our greatest challenge isn’t our skills or ability, it’s belief in ourselves.
In a collection of real-life stories, Alesha, Emma and Christine meet inspirational women who have stepped up and changed their lives. From Bollywood dancer Shalini, who rebuilt her life by being positive; to fearless Kiko, who rowed the Atlantic solo; to stylist Lou Lou, who transformed her confidence through style; each episode aligns with a topic from The Presence Masterclass. Alesha, Christine and Emma also become role models and mentors, as they share their own personal experiences of self-doubt and imposter syndrome in intimate conversations. The series was supported by a promotional campaign on ITV, Digital and Social.
Created in partnership with the International Center for Research on Women, Mindshare, ITV and TRESemmé, the campaign celebrates the collective force of women to inspire, connect and empower each other, both on screen and behind the scenes.
The series is currently live on ITV Hub.
Creative & Production: ITN Productions
Head of Creative: Kathryn Cox
Director: Kathryn Ferguson
Account Director: Chanel Hardcastle
Series Producer: Rosetta Bain
Director of Photography: Sara Deane
Research: Heather Myers/Andy Brett
Editor: Suga Suppiah
Editor: Rhyss Hall
Editor: Danielle Hailstones
Editor: James Woolley
Design: Yoav Shakran/Blessing Aladetoun
Grade: Marty @ Silk
Audio: Gez Lloyd