The National Lottery
Camelot challenged ITNProductions to bring The National Lottery back to Saturday night TV. Bringing Lotto results to the nation, in a more engaging and entertaining way and delivering a LIVE advert every single week helping to drive brand relevance and positivity towards The National Lottery and bring the nation together.
Race to the Numbers was broadcast live from a different Lottery-funded location each week.
The Big Surprise – highlighting the fantastic projects the nation supports when they play The National Lottery
Local media coverage of each Big Surprise reached approximately half a million people a week
The Big Surprise ads were rated as the highest achieving adverts to date for Camelot
Average of five million TV viewers per week
The majority of Big Surprises had almost a million social media views per week (13 in total)